Get single for GU

When GU launched their single ramekins, we challenged the adage that everything is better when it’s shared.

We came up with the idea of a trip for one to the big apple, and challenged our audience to break out their best excuses to win.

The campaign ran on OLV, social and display. It was also supported with ambient fake excuses on the streets of London. 

We even made the local news.

We dotted excuses around London for people to stumble upon.

Ambient

We staged public 'break ups' at commuter hotspots like Waterloo.

The campaign did the rounds on social gaining 129,000 hits on imgur in 24 hours and hundreds of upvotes on reddit. It even gained notoriety in the local news.