The World in is The Economist's annual publication which draws on the expertise of political leaders, industry titans and celebrities.
Their articles predict the year ahead.
Task: We were asked to symbolise the contributors with a strong visual metaphor.
Idea: See how 2018 will unfold.
We used the articles the contributors wrote to make intricate, origami models that symbolised them. The print campaign was supported by social teasers and a film of Bob Iger's camera being unfolded.
Contributors were given the models as a thank you.