Embassies are reluctant to let go of their flags colours for peace day (see Peace One Day video).
Albinos are a visual metaphor. They show the world that being colourless, needn't mean you lose your identity. This gained public support for peace day and pushed embassies to sacrifice the colours of their flag and join in the peace day initiative.
Magazine double-spread that shows the albinos true pigmentation when viewed with the downloadable app. It then links the viewer to the website and asks them to register support for the peace flag initiative.