We flipped the money-off competition on its head to create a game only Virgin could get away with. The Unlucky Dip poked fun at mishaps that happen on other holidays, so people could win up to a £1000 off their Virgin Holiday.
We were briefed to get Eristoff to be the brand that wins halloween. We worked with content creators to make their interpretation of #FollowTheWolf. Tee Ken’s became a viral sensation over night.
Accolades included countless reposts from underground brands, close to 2 million views on Reddit and other brands recreating the optical illusion.
Our 'Shirt off my back' T-shirts got women donating their barely used clothes to get unemployed women back into work.
For donating an item of interview quality clothing people got a T-shirt which became a walking advert.
We got an unprecedented amount of donations. Smart Works themselves said “We were blown away by Proximity London - going over and above expectations to deliver a campaign with a lasting impact on our work.” and we won The Most Effective Campaign for #OmniWindows.
The RNLI gets little attention at Christmas time. So we asked people to break tradition and use their wellies as stockings.
An inspiring film to encourage people to opt in to the RNLI community.
Consumers don't have to break up with their contact lenses and get reading glasses when their eyesight deteriorates. They can get varifocals.
Social content teasing fans before the big race.
Problem - People don't realise how convenient a smart meter is.
Solution - A 'sorry we missed you' calling card showing the benefit of automatic meter readings; over an engineer coming round when you're not in.
Divisive social posts that got the public talking. (Click the image to see more).
We put Halifax customers in the driving seat, day and night. Depending when you opened the email.
It's a trend to buy expensive Christmas jumpers that only get one wear. "Christmas-up your jumper" cotton stickers, hacked that buying behavior.
Problem: 57% of the SIM packs ordered are never activated.
Solution: A design that jumps off the doormat.
Problem: EE wanted their broadband customers to switch their line rental to them.
Solution: A two part letter demonstrating how silly it is to split your bill.
Problem: EE have a great mobile security solution for businesses small and big, but no-one knows about it.
Solution: A video business card from one CEO to another. It features a personalised video from Olaf Swantee, delivered in a secure box.
Smaller business DM