Task: Cut through the noise of social media and build on the No rules, great scotch campaign.
Idea: Using illusions we challenged modern conventions that doesn't embody the highlanders spirit.
Media: A series of stings for the William Lawson's Scotch brand, these were used globally on both YouTube and social media.
DMA Bronze 2018 - Best Art Direction
When Theresa May called a snap election, we took it upon ourselves to properly educate the British people. So we gave a free copy of The Economist to anyone who wanted one.
The campaign ran across print, tactical out of home and social.
DMA Gold - Best Publishing, Entertainment & Gaming
DMA Silver - Best writing
DMA Silver - Best out of home
Eurobest Bronze - Direct
No.4 on Campaign's customer engagement campaigns of 2017
EPICA Awards Bronze - Integrated Campaign
The World in is The Economist's annual publication which draws on the expertise of political leaders, industry titans and celebrities.
Their articles predict the year ahead.
Task: We were asked to symbolise the contributors with a strong visual metaphor.
Idea: See how 2018 will unfold.
We used the articles the contributors wrote to make intricate, origami models that symbolised them. The print campaign was supported by social teasers and a film of Bob Iger's camera being unfolded.
Contributors were given the models as a thank you.
William Lawson’s is a no nonsense whisky, with a highlander brand character who doesn’t conform to the rules.
So we took him to the biggest beer festival in the world…in search of whisky.