When Theresa May called a snap election, we took it upon ourselves to properly educate the British people. So we gave a free copy of The Economist to anyone who wanted one.
The campaign ran across print, tactical out of home and social.
DMA Gold - Best Publishing, Entertainment & Gaming
DMA Silver - Best writing
DMA Silver - Best out of home
Eurobest Bronze - Direct
No.4 on Campaign's customer engagement campaigns of 2017