A print campaign to boost subscriptions in the New Year. The insight centred around the fact that people want a quick fix when it comes to their New Years resolutions and The Economist could provide that instantaniously.
Campaign thought - The future you, without the wait
We have been working on the 'NewsDesk' print campaign on The Economist for two years, in that time we've literally written 100's of lines.
Here's our top 10.