We were briefed to launch the Untamable spirit campaign across Europe via YouTube and Social media.
To do this we created a campaign based around a dictionary, with each letter having it's own Untamable definition.
Bacardi is a brand that prides itself on it's music industry connections, so to elevate the work we collaborated with Georgia Hudson.
She's directed music videos for the likes of Pink, Izzy Bizu and Glass Animals. Together we created a visual style for the brand that left the static photos of Rum & Coke firmly in the past.